BAGS OF TRASH|
LA residents generate more than 200 tons of litter yearly that’s washed into storm drains.
New Message to LA: Don’t Trash CaliforniaBy Courier Staff Writer
“Don’t Trash California” is the new campaign slogan for Beverly Hills working alongside the County of Los Angeles Department of Public Works and Caltrans to eliminate storm water pollution in LA County.
Collectively the county and Caltrans will bring more than $1 million in stormwater pollution prevention messages to the greater LA area during the next nine months.
Stormwater pollution is a serious issue as collectively, the 10 million residents generate more than 200 tons of litter each year that is washed into storm drains. While some of this is captured in trash nets, because of the huge volume of water flowing through the storm drains during the rainy season, tons of trash flows to the ocean unimpeded.
In addition, thousands of gallons of urban runoff contaminated by pet waste, fluid from automobile leaks, household hazardous waste and commercial solvents also makes its way into storm drains, which in turn flows untreated to our local beaches, rivers and ocean.
“Litter poses a real threat to the health of our residents and the vitality of our marine and wildlife,” said Caltrans Director Will Kempton. The $6.5 million Caltrans “Don’t Trash California” campaign will reach residents through a comprehensive statewide effort including advertising, community outreach, special events and partnerships with businesses and sport teams.
To bolster outreach to LA County residents, the LA Department of Public Works will contribute $560,000 that Caltrans has already committed to support advertising.
Research indicates litter in LA County comes from seven primary sources: pedestrians, drivers, household garbage cans, commercial dumpsters, construction sites, loading locks and uncovered trucks.
According to Caltrans, the #1 item found along California freeways is cigarette butts. Other litter found on freeways includes food cartons, styrofoam cups, napkins, plastic utensils, food wrappers, matches, soft drink bottles and cans, paper bags, tissues, plastic sheets, film, boxes, clothes, newspapers, magazines, metal, foil, anti-freeze and motor oil containers, grease, paint and paint thinners, tires and much more.
“It is our hope that through our campaigns efforts the public will make a personal commitment to caring for our communities and returning our local neighborhoods, rivers and beaches back to health,” said Don Wolfe, acting director of Public Works. “Every LA County resident can see that litter is a problem. We want them to see themselves as part of the solution.”
© 2001 Beverly Hills Courier. All Rights Reserved.
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